I have decided to break up this guide into 5 different parts because some people who are just viewing this for the first time will be at different stages on their Amazon Merch Account.
What can I do while I wait for my Merch by Amazon account to be approved?
I recommend you read the rest of this guide, get familiar with the design templates, Photoshop, Illustrator, or Gimp. Learn how to do proper product and keyword research and even create and upload some designs to other Print on Demand platforms to get the hang of things. You could earn a bit of money while getting the necessary experience.
Understanding the Merch by Amazon Dashboard
Now that you have access to a Merch by Amazon account you can login and get familiar with the Dashboard. The Dashboard is the basic landing page you’ll see by default each time you log in.
You’ll be presented with a menu (dashboard, create, manage, and analyze), as well as recently uploaded products, sales data for the previous 7 days, and recent updates from the Merch team as shown below.
In the menu you have a couple different options:
This is where you go to upload a design. After uploading a design, you can then choose where that design is placed (front or back of t-shirt), as well as the product type.
After you upload the design, and choose the product type you’ll click “Save selection and continue”.
On the next page you’ll be presented with various options to configure your product such as fit type (Men, Women, and Youth), t-shirt colors (you can pick up to 5 colors), list price and estimated royalties.
Once you have fully configured your product you’ll click the “Save selection and continue” button to move onto the next page.
This is the Product Details page, and it is one of the most important pages in determining how and where your product finds its positioning on Amazon.
In order for your product to do well you’ll want to put it in front of the right people (niche) on Amazon thus you’ll want to study and learn how to optimize listings for the right keywords (which I’ll talk about in more depth here on Merch Titans).
You’ll want to fill this page out in full detail as shown in the image below.
You have the Brand name, Title of product, List price, Key product features, and Product description. Each of these are important.
To keep things simple. A general rule of thumb you should follow when writing your product details is to include your primary keyword in the “Brand”, “Title”, and both the “Product Features” fields.
Because it gives Amazon the necessary data to place your shirt (design) where you want it positioned on the vast Amazon ecosystem. The more specific the data, the better.
As you can see in the image above my primary keyword is “Merch Titans” and it’s included in these 4 fields. I recommend you do the same when optimizing your product listings.
Now… the Product description field is optional and Merch by Amazon as of right now does not put much weight on this field in determining how well your product will rank for it’s primary keyword. I have heard the description influences product ranks on mobile. You can ignore this field if you wish, but the more data Amazon has specific to your product, the better.
Optimizing and properly writing out your Product details page is perhaps the most important step of the entire upload process outside of the design itself, and should be done thoughtfully and strategically.
We’ll jump into how to find product ideas and good keywords a bit later to really give you a full understanding.
A few more things to note…
As a new Merch by Amazon user there are a few things you’ll want to be aware of. They work on a “tiered” structure, and they have “upload limits” in place… What does this mean?
Well, with a new account you’ll start at the 10 tier and be limited to 1 upload per day up to a max of 10 total designs on your account. As you tier up you’ll be given more slots and allowed more uploads per day.
How do I tier up?
You can tier up by selling as many products as the tier level you are on. If you are at the 10 tier you’ll need to achieve 10+ sales to be eligible for a tier up when Amazon ultimately decides to send out a wave of tier ups.
How many tiers are there?
As of right now the tier levels and daily uploads limits per tier are:
- 10 – 1 upload per day.
- 25 – 2 uploads per day.
- 100 – 5 uploads per day.
- 500 – 10 uploads per day.
- 1000 – 20 uploads per day.
- 2000 – 40 uploads per day.
- 4000 – 80 uploads per day.
- 8000 – 160 uploads per day.
- 8000+ (Pro – Invite Only)
Now that you understand tiers, tier structure, and upload limits, let’s go over one more aspect of Merch.
They have a 90-day rule on all designs uploaded…
What does this mean?
If you don’t generate a sale on a new design (product) within 90 days of it being uploaded it will be removed automatically.
Honestly, this is a good thing. It clears up more space for you. You can always reupload your design with a better optimized listing, or use the extra slot to upload a better design.
Managing your Merch by Amazon designs is quite simple. You can find all your uploaded designs under the “Manage” tab.
You have the ability to search for designs or filter designs by status as well. You can also edit, or delete a live design by clicking on the “Actions” button.
That’s about all you need to know in regards to managing your uploaded designs on Merch by Amazon. It’s quite simple and straight forward.
The Analyze tab is where you can check sales data, earnings, cancellations, and more. You can select a date within a 90-day range to view all t-shirts, long sleeve shirts, hoodies, and sweatshirt sales in that time period, and have them nicely laid out for you.
You can also download a CSV file of this data.